数字资产标准

A digital assets standard is required to ensure:

• Quality of the content on the website including reduction/elimination of duplicate content
  
• Proper operation and maintenance of the Web content management system
• Compliance with the Americans with Disabilities Act best practices for website accessibility

All ODU website content managers, content contributors and administrators must adhere to the prescribed digital asset standard.

快速检查表

1. Is the file name in all lowercase with no characters other than letters, numbers and 破折号?
   Absolutely no spaces or underscores may be used in a file name
   

2. Are the Title, PDF格式的标题 (for PDFs) and 描述 fields complete and accurate?
   

3. Have you added your office's 组织al Unit tag?
   

4. Have you added all appropriate tags to describe the asset?
   

资产所有权

You should only upload assets for which you are responsible and to which you have the rights to upload. 例如, no office other than the Office of the University Registrar should upload a PDF of the academic calendar.

You should never upload another office's asset. 而不是, that office should upload the asset or submit it for upload and then you can utilize the asset from that office's directory.

照片 & 图片

文件格式

Adobe CQ's DAM accepts several image file formats, but PNG and JPG are the preferred formats for maximum compatibility.

The JPG format allows for smaller file sizes and also permits more metadata choices (such as Person and Location).

The PNG format preserves more image quality (at the cost of a slightly higher file size). It also allows for transparency, which allows the background of a page to show through certain parts of the image. CQ supports most transparency created in 照片hop, but may run into issues with transparency created in other programs, particularly for images to be used in the Image page property.

Image Formats 支持ed by Adobe CQ

• PNG(首选)
• JPG(首选)
  
• TIFF
• BMP *
• PSD *
• EPS *

* These formats cannot be used to display images (via the Image component or in the Image tab of any component's dialog). They are merely for providing resources to website visitors and should be surfaced via the List Assets component.

Photo/Image Size (Dimensions)

All images stored in the DAM must be close to a printable size of 7" by 5" at 300 dpi. The requirements, per image style, are:

• Landscape images must have a minimum 宽度 of 1500 pixels with a maximum 宽度 2100像素
• Portrait images must have a minimum 高度 of 1500 pixels with a maximum 高度 2100像素
• Square or "squarish" images must have a longest side minimum of 1500 pixels and a longest side maximum 2100像素

Please do not resize low resolution images in 照片hop to achieve the above standards. Smaller images may be upload in cases of business need (see 低分辨率的图像 below), but note that they will likely display pixellated in most browsers and may not fill the space desired in older versions of Internet Explorer.

低分辨率的图像

If your image does not meet the dimension requirements outlined above, you must also add the Low-Res tag from the Photo Indicators tags.

文件名

All images should be named using keywords that describe the file.

• Please be accurate, but succinct - no more than 4 or 5 keywords in the filename
  
• The entire filename must be in lowercase
• Filenames must contain only lowercase letters, numbers and 破折号
  
• Keywords must be separated by 破折号, not underscores or spaces
• The appropriate file extension must appear at the end of the filename (.jpg, .png等.)，小写
  

正确的文件名:

• annual-event-speaker.jpg
• office-reception-area.png

错误的文件名:

• 一年一度的聚会.JPG
  
• DSC00457582.JPG
• 奖获得者
  

元数据

All image assets must carry complete, accurate and relevant metadata. The following fields are mandatory:

• Title - This is a title for the photo - it should be indicative of the photo's subject.
  
• 描述 - This should be a brief description of the photo so that visitors using accessible technology will be able to understand the photo's content.
  

You can also add information to any of the other fields available, 包括创造者, 贡献者, Person (JPG only) and Location (JPG only). Please do not list a Language unless the document is in a language other than English.

The more (accurate) metadata you add, the easier it will be for you to locate the most relevant images for a given search.

标签

All images should be tagged with your office's 组织al Unit tag. You should also tag your images with the appropriate Collection Indicators, 位置指示器, Photo Indicators and/or Subject Indicators from the Photo Tags.

If your image does not meet the dimension requirements outlined above, you must also add the Low-Res tag from the Photo Indicators tags.

版本 & 资产置换

Only one version of an image should exist in the DAM unless there is a business need for displaying multiple versions of an image. Historical record-keeping should be maintained offline.

When a new version of an image needs to be uploaded, this should be accomplished using the instructions for digital asset replacement. This ensures continuity of display of and links to your image.

Multiple versions of an image may be subject to deletion.

资产使用

Only those images that you need to display on your Web pages should be uploaded to the DAM. 图片 that are not in use for more than 30 days may be subject to deletion.

文件(PDF、Word等.)

文件格式

在可能的情况下, content should be created using the Web content management system components (preferably the Text component) instead of being contained in a PDF or other document format. If a printable or downloadable takeaway is needed, a PDF version can be made available 除了…之外 HTML版本.

Content contained in PDFs and other document formats is typically not accessible to website visitors using accessibility tools.

Usability studies show that website visitors are less likely to pursue information if they have to open a PDF or ther document to access it.

If a document format is needed, PDF is the preferred format. Other formats may not be accessible to all users, particularly those on mobile devices.

Document Formats 支持ed by Adobe CQ

• PDF(首选)
• DOC, DOCX (Microsoft Word)*
• ODT (OpenDoc文本)
  
• XLS, XLSX (Microsoft Excel)*
• ODS (OpenDoc电子表格)
• PPT, PPTX (Microsoft PowerPoint)*
• ODP (OpenDoc演示)

* These formats are discouraged unless there is a business need for them to be accessible on the website. Newer versions of Internet Explorer will attempt to open these so that the website visitor can edit the server document, which will generate an error.

文件名

All documents should be named using keywords that describe the file.

• The entire filename must be in lowercase
• Filenames must contain only lowercase letters, numbers and 破折号
  
• Keywords must be separated by 破折号, not underscores or spaces
• The appropriate file extension must appear at the end of the filename (.pdf, .多克斯等.)
• Unless you have a business need to make historical versions of a document available online, the filename should not contain references to a specific timespan (2014, 2015, 等.)

正确的文件名:

• event-注册表单.pdf
• calculating-cost-spreadsheet.xlsx

错误的文件名:

• 2014年资金申请.pdf
• OUR_FORM.多克斯
• 注册表单

元数据

All document assets must carry complete, accurate and relevant metadata. The following fields are mandatory:

• Title - The document name you wish to have displayed when your document is surfaced via the List Assets component.
• PDF格式的标题 (PDFs only) - This field should match the Title field.
• 描述 - This should be a brief description of the document. This will display in certain views of the List Assets component.

You can also add information to any of the other fields available, 包括主题, 创造者和贡献者. Please do not list a Language unless the document is in a language other than English.

标签

All documents should be tagged with your office's 组织al Unit tag.

版本 & 资产置换

Only one version of a document should exist in the DAM unless there is a business need for keeping historical or alternate versions available online. Historical record-keeping should be maintained offline.

When a new version of a document needs to be uploaded, this should be accomplished using the instructions for digital asset replacement. This ensures continuity of links to your document.

Multiple versions of a document may be subject to deletion.

资产使用

Only those documents that you need to link to from your Web pages should be uploaded to the DAM. Documents that are not in use (via link or other reference) for more than 30 days may be subject to deletion.

视频

视频 for the website should be vetted through the University Social Media Manager (listed below).

通常, videos will be uploaded to the ODU YouTube channel and then you can surface them on your page(s) in the Web content management system via the YouTube Player component.

If YouTube is not an appropriate forum for the video, the University Social Media Manager will arrange to have it uploaded to the DAM.

Even users who have self-service access to the DAM should not upload their own videos.

音频文件

The DAM has the ability to store and link to archive files (TGZ, JAR, RAR, TAR and ZIP). 请与您的 网络通讯联络 if you have the need to make these types of files accessible on the website.

Self-service users should not upload these file types directly.

归档文件

The DAM has the ability to store and link to archive files (TGZ, JAR, RAR, TAR and ZIP). 请与您的 网络通讯联络 if you have the need to make these types of files accessible on the website.

Self-service users should not upload these file types directly.

执行

Asset uploads are monitored daily for compliance with this standard.

Any assets that are not in compliance may be deactivated or deleted at any time.

Users who are habitually out of compliance may temporarily or permanently lose self-service asset maintenance access.